Country music’s “Artist to Watch” Returns to NBC’s TODAY for Encore Appearance Week After Making National TV Debut
NASHVILLE, TN (October 12, 2018)— Jimmie Allen’s hotly-anticipated debut album, Mercury Lane, released today is available everywhere now via Stoney Creek Records / BBR Music Group. In support of his first full-length project, Allen appeared on NBC’s TODAY this week to perform his debut single “Best Shot” which with more than 46 million streams, has become the #1 Most Shazamed song in Country music. After a stellar performance of his Top 10 (and climbing) hit, Allen was asked to return to the show a mere eight days later and will appear again alongside Kathie Lee and Hoda on October 17th (check your local listing for more details).
In celebration of Mercury Lane, the buzzed-about newcomer will take the East Coast by storm with a series of appearances in his home state of Delaware, New Jersey, New York, Virginia and Maryland (full details can be found below) before jetting off to the UK alongside labelmate, Chase Rice on the Lambs & Lions UK Tour. In addition to multiple media stops in the Big Apple, Jimmie will also visit a local high school in support of Little Kids Rock and their mission to further music education.
“Life on Mercury Lane shaped me into the dreamer, the believer of love, the hard worker and chance taker that I am today and I credit those values and ideals that were instilled in me by my family and life in Milton, for helping me make this dream come true,” said Jimmie Allen. “It feels like everything is happening all at once and it’s an incredible feeling to be able to share this with everybody—it makes me even more motivated to keep grinding and give my everything to music.”
Mercury Lane, named for the street he grew up on, is Allen’s first full-length album which pays tribute to the origin of his incredible story of perseverance, as depicted in his docu-series “Jimmie Allen All In.” Drawing upon the influence his family and small-town upbringing, the critically-acclaimed rising star shows off the many facets of his personality from the introspective “All Tractors Ain’t Green” to the fun, bouncy, bubbly “County Lines.” Teaming up once again with Ash Bowers and Eric Torres, (who also produced Jimmie’s debut EP), Mercury Lane delivers the same infectious groove that struck fans near immediately.
The project comes nearly one year to the day after Allen quietly dropped his self-titled EP which earned him recognition on a slew of “Artist to Watch” titles and incredible fan reactions on digital. Continuing to service fans with new music throughout the year, Allen shared one brand-new track each month as a collection of songs he calls the “Slower Lower Sessions.” Also, even with a brand-new album coming out a week later, on October 5, Allen released a cover of Michael Jackson’s famous “Will You Be There” as a partnership with Spotify and Starbucks. The countryfied cover can be heard exclusively on Spotify, on the “Nation of US” playlist on the Starbucks app as well as in-store at Starbucks 8,500 locations across the United States.
This November he will hit the road again in support of Scotty McCreery and Kane Brown’s tours. For tour details and more information, visit www.JimmieAllenMusic.com.
STREET WEEK APPEARANCES
October 12— Columbus, OH—Walmart w/ WCOL (11:30am) October 12— Columbus, OH—Jake Owen Life's Whatcha Make It Tour 2018 October 13— Lewisburg, TN—Rock Creek Park October 14— Rehoboth, DE—Walmart (12:00pm) October 14— Mt. Laurel, NJ—Prospector’s w/ WXCY (8:00pm) October 15— New York, NY—NASH FM (3:30pm) October 17— New York, NY—TODAY (10:00am) October 17— Manassas, VA—Farm Brew Live (8:00pm)October 18— Baltimore, MD—PBR w/WPOC (8:00pm)
October 23—London, UK—Chase Rice Lambs & Lions UK Tour October 24— Manchester, UK— Chase Rice Lambs & Lions UK Tour October 25— Glasgow, UK— Chase Rice Lambs & Lions UK Tour October 27— Birmingham, UK— Chase Rice Lambs & Lions UK Tour October 28— London, UK— Chase Rice Lambs & Lions UK Tour November 29— Dallas, TX—Scotty McCreery Seasons Change Tour November 30 — San Antonio, TX—Scotty McCreery Seasons Change Tour December 7 — St. Paul, MN—Scotty McCreery Seasons Change Tour December 9—Chicago, IL—Scotty McCreery Seasons Change Tour December 13—Cincinnati, OH—Scotty McCreery Seasons Change Tour December 15—Grand Rapids, MI—Scotty McCreery Seasons Change Tour January 17—Atlanta, GA—Scotty McCreery Seasons Change Tour January 18—Charlotte, NC—Scotty McCreery Seasons Change Tour January 19—Raleigh, NC—Scotty McCreery Seasons Change Tour January 25—Boston, MA—Scotty McCreery Seasons Change Tour January 26—Westbury, NY—Scotty McCreery Seasons Change Tour February 15— Rockford, IL—Kane Brown Live Forever Tour February 16— Brookings, SD —Kane Brown Live Forever Tour February 17— Grand Forks, ND —Kane Brown Live Forever Tour February 28— Bloomington, IL —Kane Brown Live Forever Tour March 1— Cape Girardeau, MO —Kane Brown Live Forever TouMarch 2— Bossier City, LA —Kane Brown Live Forever Tour
ABOUT JIMMIE ALLEN:
The epitome of the phrase “persistence pays off,” Jimmie Allen laid it all on the line to make his dreams a reality. Now signed to BBR Music Group’s Stoney Creek Records, with his debut single “Best Shot” in the Top 20 and climbing, Jimmie Allen is set to make his full-length album debut with Mercury Lane, featuring a cutting-edge mix of country, rock, R&B, and pop produced by Ash Bowers and Eric Torres.
The Southern Delaware native’s talent for songwriting is undeniable, having written a song that was featured in a Super Bowl commercial and appeared in a Diet Coke ad with megastar Taylor Swift. “Blue Jean Baby,” off his debut self-titled EP, immediately caught the attention of country music fans and critics alike with its soulful groove— rocketing it to the top of digital playlists, across all genres. Allen is currently introducing his music at festivals across the country before sharing the stage with Chase Rice, Kane Brown, and Scotty McCreery this fall. The hot newcomer has already been heralded as one of the top “artists to watch in 2018” by Rolling Stone, Billboard, Pandora, Sounds Like Nashville, NY Country Swag,Country Music Rocks and New England Country Music has earned spots in CMT’s “18 for 2018” Listen Up program, Bobby Bones’ Class of 2018.