Bayer’s #HerestotheFarmer Campaign in Support of Feeding America® Continues through November; Seven Million Meals Donated Since The Program Began
Fendt Donates $50,000 to National FFA Organization
Chayce Beckham, Dallas Davidson (Peach Pickers) Luke Bryan
Kameron Marlowe, Rhett Akins (Peach Pickers), Ben Hayslip (Peach Pickers), DJ Rock
Nashville – September 25, 2023 - Five-time Entertainer of the Year Luke Bryan headlined his fourteenth FARM TOUR this month playing the final show on Friday night after inclement weather caused Saturday’s concert to cancel out of safety of the fans. Luke’s annual tour brings a large-scale concert into small towns setting up stages in the fields of local farmers. Kameron Marlowe, Chayce Beckham, the Peach Pickers and DJ Rock were this year’s special guests.
Thousands and thousands of fans have attended the tour each year since its inception in 2009. Luke continues to give back to the farmers by awarding college scholarships to students from farming families who are attending the local college or university near the tour stops. To date, 83 college scholarships have been granted.
Continuing a partnership that began in 2015, Bayer joined the tour as presenting sponsor and teamed up with Luke for their annual Here’s to the Farmer initiative benefitting Feeding America. The campaign celebrates America’s hard-working farmers for helping provide people in the U.S. and around the world access to critical health and nutrition, and encourages fans to share #HeresToTheFarmer on their social media channels now through November 30, 2023. In support, Bayer will help provide one million meals* to people experiencing hunger through the Feeding America network of food banks.* With this year’s contribution, more than seven million meals have been donated since the inception of the partnership. New this year, #HerestotheFarmer is a part of Bayer’s larger “Take Care, Now” campaign which brings together Bayer, Kroger, and Luke Bryan to remind rural America to “Take Care, Now” and helps alleviate care deserts in rural America, areas significantly impacted by both food insecurity and limited access to healthcare. ($1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. From 06/01/2022 to 10/31/2022 Bayer guarantees the financial equivalent of 1,000,000 meals ($100,000) in conjunction with the promotion.)
Luke joined Farm Tour sponsor Fendt in creating the Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack. When the limited supply sold-out, Fendt donated $50,000 to the National FFA Organization, the premier youth organization that prepares members for leadership and careers in the science, business, and technology of agriculture. Luke also rewarded fans who made the donation possible with a fourth “surprise” flavor: Backroads Bourbon.
Farm Tour 2023 is sponsored by Bayer, Farmland, Fendt, and Citi.