Monday, November 8, 2021

The King & The Chief



The Ultimate Concert Experience Over Two Nights Featured Headliners George Strait, Metallica and Eric Church

ATLive is Presented by Mercedes-EQ
The sold out, two-day concert series hosted more than 100,000 fans to see featured acts George Strait, Metallica and Eric Church. | Photo Credit: AMB Sports and Entertainment |
ATLANTA, Ga. — AMB Sports and Entertainment (AMBSE) brought some of the biggest artists of all time to Mercedes-Benz Stadium over the weekend for ATLive Presented by Mercedes-EQ. The sold out, two-day concert series hosted more than 100,000 fans to see featured acts George StraitMetallica and Eric Church
ATLive, a multi-genre concert series developed and promoted by AMB Sports and Entertainment, has proven to be a premier destination for music. In only its second year, ATLive has sold out each of its four shows since its launch in 2019. The series has featured some of the most iconic names in music such as George Strait (2021), Metallica (2021), Eric Church (2019 and 2021), Luke Combs (2019), Keith Urban (2019), Blake Shelton (2019), Gretta Van Fleet (2021), Cage The Elephant (2021) and Caitlyn Smith (2021).
“We are so proud to bring this caliber of artists to Atlanta,” says Tim Zulawski, Chief Revenue Officer, AMBSE. “We will continue to raise the bar for music fans around the country and are hard at work developing the line-up for ATLive 2022 at Mercedes-Benz Stadium.”   
Additional details on ATLive 2022 will be released at a later date.
In its inaugural year, ATLive, the first self-promoted concert series for AMBSE, sold out both nights bringing more than 90,000 fans together at Mercedes-Benz Stadium.  ATLive, presented by Mercedes-EQ and in partnership with Orangetheory Fitness, was produced by AMBSE with Messina Touring Group overseeing production and booking of shows.
ATLive joins an already impressive lineup of performers set to play at Mercedes-Benz Stadium in the coming months, including The Rolling Stones, Kenny Chesney, Coldplay and Elton John, with additional shows expected to be announced soon.
To learn more, visit Follow the conversation online at #ATLive. 
About Mercedes-Benz Stadium 
Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2018 College Football Playoff National Championship, 2018 MLS All-Star Game and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and 13 founding partners, which include Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance and Global Payments. Follow us on 
Facebook, Instagram and Twitter.
Media Contacts
Ebie McFarland
Essential Broadcast Media
(615) 327-3259
Jason Kirksey
Mercedes-Benz Stadium
Eric Church greeted the crowd of over 50,000 Friday night wearing an Atlanta Falcons jersey.